{"id":244329,"date":"2025-06-07T09:39:24","date_gmt":"2025-06-07T09:39:24","guid":{"rendered":"https:\/\/offsetconcepts.com\/?p=244329"},"modified":"2025-07-11T14:45:12","modified_gmt":"2025-07-11T14:45:12","slug":"case-study-funkcionalan-shopify-webshop-u-samo-dva-tjedna","status":"publish","type":"post","link":"https:\/\/offsetconcepts.com\/hr\/blog\/case-study-funkcionalan-shopify-webshop-u-samo-dva-tjedna\/","title":{"rendered":"Case Study: Funkcionalan Shopify webshop u samo dva tjedna"},"content":{"rendered":"\n<p>Zamislite da imate odli\u010dan proizvod, spreman za tr\u017ei\u0161te, ali webshop vas ko\u010di na svakom koraku \u2013 sporo se u\u010ditava, nije responzivan, i ne znate ni tko vam \u0161to radi u pozadini. Upravo to dogodilo se tontau timu. Nakon vi\u0161e lo\u0161ih iskustava s raznim programerima, prona\u0161li su nas preko Shopify podcasta \u2013 i pitali mo\u017eemo li im pomo\u0107i da sve kona\u010dno profunkcionira. I to \u2013 za manje od dva tjedna kada sve mora biti spremno za izlaganje na konferenciji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ANALIZA PROBLEMA<\/h2>\n\n\n\n<p>Klijent je dolaskom k nama ve\u0107 imao relativno gotov webshop, ali je funkcionalnost bila ispod o\u010dekivanja. Prvi problem bila je mje\u0161avina jezika: dio stranice bio je ispisan na njema\u010dkom, dio na engleskom, \u0161to stvara zbunjuju\u0107 dojam i umanjuje vjerodostojnost brenda. Uz to, postoje\u0107a platforma bila je spora i neresponzivna, \u0161to je ozbiljan nedostatak za sve web shopove u e-commerce sektoru. Jednako tako, struktura stranice i navigacija nisu zadovoljavali osnovne UX\/UI principe, pa je korisnicima bilo te\u0161ko prona\u0107i proizvode ili dovr\u0161iti kupnju.<\/p>\n\n\n\n<p><br>Klijent nam je jasno dao do znanja da webshop mora biti funkcionalan i spreman unutar tri tjedna, jer su trebali sudjelovati na konferenciji gdje \u0107e predstaviti svoj proizvod. U tom trenutku postalo je klju\u010dno osmisliti rje\u0161enje koje \u0107e zadovoljiti sve marketin\u0161ke, vizualne i tehni\u010dke zahtjeve, a da pritom ne prema\u0161imo ograni\u010deni bud\u017eet i rok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">KAKO SMO RIJE\u0160ILI PROBLEM<\/h2>\n\n\n\n<p>S obzirom na to da je klijent ve\u0107 imao gotov logotip i vizualni identitet, nismo se morali baviti izgradnjom brenda. Umjesto toga, fokusirali smo se isklju\u010divo na izradu webshopa prema postoje\u0107em brandu, koriste\u0107i Figmu, Flaticon i Adobe Illustrator za grafi\u010dke dodatke i ikonografiju kojom smo dodatno osna\u017eili vizualni dojam.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Kako bi ubrzali proces, iskoristili smo postoje\u0107i webshop kao bazu informacija \u2013 analizirali smo sve kriti\u010dne dijelove, raspravili s klijentom \u0161to je funkcioniralo, a \u0161to ne, i potom sve izgradili ispo\u010detka. Taj je pristup omogu\u0107io da izbjegnemo o\u010dite pogre\u0161ke iz prethodnih verzija i da izradimo webshop u skladu s najnovijim UX\/UI standardima. Klijent je redovito slao materijale (tekstove, slike, prijevode) te je, zahvaljuju\u0107i izvanrednoj komunikaciji, svaka iteracija bila provedena u rekordnom vremenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FUNKCIONALNOSTI TONTAU WEBSHOPA<\/h2>\n\n\n\n<p>Shopify tema koju smo odabrali u potpunosti smo prilagodili vizualnom identitetu tontau branda: boje, tipografiju i ikonografiju. Kako bismo dodatno pobolj\u0161ali korisni\u010dko iskustvo, dodali smo \u201esticky Add to Cart\u201c gumb koji prati korisnika dok listaju proizvode. U slu\u010daju da netko \u017eeli usporediti karakteristike dvaju proizvoda, omogu\u0107ili smo usporedbu putem intuitivnog slidera. Webshop smo lansirali na dva jezika (njema\u010dki i engleski), kako bi svi korisnici, bez obzira na jezi\u010dne preferencije, mogli bez pote\u0161ko\u0107a kupovati. Preporuke proizvoda (\u201eYou may also like\u201c) dinami\u010dki se temelje na korisnikovoj povijesti pregledavanja, a posebna sekcija odbrojavanja do besplatne dostave dodatno motivira posjetitelje da dovr\u0161e narud\u017ebu. Kona\u010dno, ko\u0161arica je prikazana kao ladica (\u201eslide-in cart\u201c), \u0161to zna\u010di da se otvara iz bo\u010dne strane ekrana bez napu\u0161tanja trenutne stranice \u2013 time smo osigurali neometano iskustvo kupnje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">REZULTATI<\/h2>\n\n\n\n<p>Zahvaljuju\u0107i marljivom radu cijelog tima i izvanrednoj podr\u0161ci klijenta, webshop je bio u potpunosti funkcionalan i lansiran u roku od dva tjedna, nekoliko dana prije nego \u0161to je klijent trebao nastupiti na konferenciji. Sama brzina u\u010ditavanja stranice znatno se pobolj\u0161ala u odnosu na prija\u0161nje rje\u0161enje, \u0161to je potvr\u0111eno internim testovima i Google PageSpeed Insights analizom. Rezultat je bio ponovno pokrenut Shopify webshop koji je optimiziran za sve ure\u0111aje (desktop, tablet i mobilne telefone), pru\u017ea besprijekoran UX, a vizualno je uskla\u0111en s najnovijim UI trendovima. Zahvaljuju\u0107i responzivnom dizajnu i intuitivnoj navigaciji, korisnici su br\u017ee dolazili do proizvoda i dovr\u0161avali akciju kupnje, \u0161to se odrazilo u ve\u0107oj stopi konverzije.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"http:\/\/offsetconcepts.com\/wp-content\/uploads\/2025\/06\/tontau-mobile.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">KLJU\u010cNE TO\u010cKE ZA USPJEH<\/h2>\n\n\n\n<p>Za ovaj je projekt bilo presudno da je klijent bio izuzetno a\u017euran i dostavio sve tra\u017eene materijale to\u010dno na vrijeme. Njihovo povjerenje omogu\u0107ilo nam je slobodu dono\u0161enja klju\u010dnih dizajnerskih i tehni\u010dkih odluka, bez nepotrebnog odugovla\u010denja. Upravo ta sinkronizirana suradnja omogu\u0107ila je da u kratkom roku isporu\u010dimo funkcionalan Shopify webshop, optimiziran za performanse i uskla\u0111en s najboljim praksama za UX\/UI.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Zamislite da imate odli\u010dan proizvod, spreman za tr\u017ei\u0161te, ali webshop vas ko\u010di na svakom koraku \u2013 sporo se u\u010ditava, nije responzivan, i ne znate ni tko vam \u0161to radi u pozadini. Upravo to dogodilo se tontau timu. Nakon vi\u0161e lo\u0161ih iskustava s raznim programerima, prona\u0161li su nas preko Shopify podcasta \u2013 i pitali mo\u017eemo li [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":244348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"dipi_cpt_category":[],"class_list":["post-244329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-hr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Funkcionalan Shopify webshop u samo dva tjedna - Offset Concepts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/offsetconcepts.com\/hr\/blog\/case-study-funkcionalan-shopify-webshop-u-samo-dva-tjedna\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Funkcionalan Shopify webshop u samo dva tjedna - Offset Concepts\" \/>\n<meta property=\"og:description\" content=\"Zamislite da imate odli\u010dan proizvod, spreman za tr\u017ei\u0161te, ali webshop vas ko\u010di na svakom koraku \u2013 sporo se u\u010ditava, nije responzivan, i ne znate ni tko vam \u0161to radi u pozadini. Upravo to dogodilo se tontau timu. Nakon vi\u0161e lo\u0161ih iskustava s raznim programerima, prona\u0161li su nas preko Shopify podcasta \u2013 i pitali mo\u017eemo li [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/offsetconcepts.com\/hr\/blog\/case-study-funkcionalan-shopify-webshop-u-samo-dva-tjedna\/\" \/>\n<meta property=\"og:site_name\" content=\"Offset Concepts\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-07T09:39:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-11T14:45:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/offsetconcepts.com\/wp-content\/uploads\/2025\/06\/tontau-webshop.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1375\" \/>\n\t<meta property=\"og:image:height\" content=\"1031\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Barb01\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"Barb01\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/offsetconcepts.com\/hr\/blog\/case-study-funkcionalan-shopify-webshop-u-samo-dva-tjedna\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/offsetconcepts.com\/hr\/blog\/case-study-funkcionalan-shopify-webshop-u-samo-dva-tjedna\/\"},\"author\":{\"name\":\"Barb01\",\"@id\":\"https:\/\/offsetconcepts.com\/hr\/#\/schema\/person\/4807bd8de3f484563906ed260504a00a\"},\"headline\":\"Case Study: Funkcionalan Shopify webshop u samo dva tjedna\",\"datePublished\":\"2025-06-07T09:39:24+00:00\",\"dateModified\":\"2025-07-11T14:45:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/offsetconcepts.com\/hr\/blog\/case-study-funkcionalan-shopify-webshop-u-samo-dva-tjedna\/\"},\"wordCount\":729,\"publisher\":{\"@id\":\"https:\/\/offsetconcepts.com\/hr\/#organization\"},\"image\":{\"@id\":\"https:\/\/offsetconcepts.com\/hr\/blog\/case-study-funkcionalan-shopify-webshop-u-samo-dva-tjedna\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/offsetconcepts.com\/wp-content\/uploads\/2025\/06\/tontau-webshop.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"hr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/offsetconcepts.com\/hr\/blog\/case-study-funkcionalan-shopify-webshop-u-samo-dva-tjedna\/\",\"url\":\"https:\/\/offsetconcepts.com\/hr\/blog\/case-study-funkcionalan-shopify-webshop-u-samo-dva-tjedna\/\",\"name\":\"Case Study: Funkcionalan Shopify webshop u samo dva tjedna - 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