In the digital age we live in, your website often represents the first impression you’ll make on potential customers. According to a Stanford University study, a staggering 75% of users form an opinion about your company based on the design of your website. However, it’s not just about the design – often, a book is judged by its cover, and in this case, the cover is your website.
Fortunately, we can influence that perception by using insights from leading global researchers in web design, such as the NN Group or experts like Neil Patel. By following their guidelines, you can transform your website and create a positive impression from the very first encounter with your visitors.
In today’s world, where customers have numerous options at their fingertips, the speed of information has become crucial. According to Zendesk, 62% of customers switch to the competition if they don’t receive a quick response. On the flip side, 66% of customers want information immediately, with a whopping 73% willing to pay more for instant support.
Research from Pew Research Center shows that only 17% of customers contact a seller by phone or message if the company doesn’t have a website. The younger generation prefers independent research, with 81% of them using various channels, such as websites, chatbots, and social media, to gather information before making a purchasing decision. Companies employing these channels can reduce support costs by 25%.
Moreover, SEO plays a crucial role in online presence success. According to SEMrush blog, a remarkable 43% of total website or online shop traffic comes organically from Google searches. A well-executed SEO project not only increases your website’s visibility but can have an ROI of over 1000%, attracting more visitors and enhancing the chances of converting them into satisfied customers.
Overall, the combination of excellent web design and search engine optimization can significantly impact your success in the digital environment. Smart investment in these areas can yield long-term benefits and position your company on the path to success.